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NBCU’s Mark Lazarus Talks Olympics, Pandemic, Peacock & “One-Stop Shop” Programming Strategy

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Mark Lazarus was installed as Chairman of NBCUniversal Television & Streaming last spring as part of a major reorganization of the Comcast-owned company.Today, in a keynote interview as part of Natpe, he talked up what that reshuffle meant for the company’s programming strategy and fledgling streaming service Peacock and also opined on the Olympics that are set to take place in Japan this summer.Lazarus, speaking to Today co-host Hoda Kotb, said bringing all of its networks, including NBC and cable nets such as Bravo and USA Network together under the same umbrella as Peacock, was an “aggressive” move but believed that it has helped its standing in the creative sector.“That is a big benefit for us the creative community.

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