John Hopewell Chief International CorrespondentFinally frustrated in its hope of hosting a conference and trade show in Miami this week, the National Association of Television Program Executives (NATPE) is forging ahead with another service to the content community, revealing Tuesday a new initiative to open its massive video library for content distribution, marketing and monetization.The initiative is being put through by NATPE and video search and analytics vendor AnyClip, which has boarded as NATPE’s video management partner on the AI-powered library makeover.NATPE’s predicament will strike a chord in many media companies.
From 17 years of NATPE’s annual Brandon Tartikoff Legacy Awards to star keynotes and panels offering insights from top studio, broadest and streaming legends, NATPE has been sitting on 2,000 videos and 1,000 hours of video ranging across 40 years.
Yet that content comes in vastly different tech supports and to date is neither easily manageable nor readily searchable.“Prior to being ingested into AnyClip’s platform, the NATPE library of content was a mix of digital and physical recordings,” NATPE President-CEO JP Bommel told Variety.“We linked up with AnyClip while we were in the process of digitizing all of our content.
Being able to access our library of content and search it so easily is going to be a great benefit to us as an organization and our membership,” he added.The vast majority of our library is now up and loaded on AnyClip’s platform.
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