By Todd Spangler NY Digital Editor Here’s some real news about a fake (or, at least, unreal) star: Miquela, the digital avatar and music artist created by an L.A.-based entertainment company, has signed as CAA’s first virtual client, Variety has learned exclusively.
Miquela, aka “Lil Miquela,” launched on Instagram in April 2016 without explanation — and today she has 2.2 million followers, plus almost 550,000 on TikTok.
The freckle-faced, CGI-generated teen robot is the invention of startup Brud, which positions her as a “Gen Z tastemaker” and has inked brand partnerships for Miquela with companies including Samsung, Prada, Calvin Klein and YouTube.
Read more on variety.com
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