Elsa Keslassy Italy Coronavirus show innovations Elsa Keslassy Italy

Mediawan Unveils New Distribution Platform, Brand Identity

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variety.com

By Elsa Keslassy International Correspondent Mediawan, the integrated European media group which owns Italy’s Palomar, is rolling out a new screening and distribution platform to fast-track dealmaking and make up for the raft of physical markets that are being canceled due to the coronavirus crisis.

The platform will showcase programs produced and/or sold by Mediawan’s companies and will be aimed at buyers, from independent distributors to broadcasters and streaming services. “In the current health context, this platform is an innovative vector to reinforce the Group’s close connections with its partners and facilitate discussions” in a virtual setting, said Mediawan. “In just a few years, Mediawan has become one of Europe’s main

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