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"Live Sports, Breaking News and a Mountain of Entertainment": ViacomCBS CEO Bob Bakish Outlines Paramount+ Vision

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hollywoodreporter.com

ViacomCBS is on track to rebrand its CBS All Access streaming service as Paramount+ in early 2021, CEO Bob Bakish said Wednesday.

Speaking at a virtual installment of the Code Media conference, Bakish outlined how the company plans to position the service in the marketplace, emphasizing "live sports, breaking news and a mountain of entertainment" (the Paramount logo, of course, features a snow-capped mountain).

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