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John Lewis Christmas advert will highlight kindness of British public

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Christmas advert ahead of its release. The much-anticipated festive ad will show the kindness of the British public during the coronavirus pandemic, according to the retailer.

The partnership said it had considered shelving the production of its annual Christmas marketing campaign amid the health crisis - but charity partners persuaded it to go ahead.

This year’s advert will be launched on social media at 7am on Friday, but John Lewis and Partners have released some preview images ahead of its premiere.

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