Christmas advert has arrived for 2020, and it’s soundtracked by Celeste.For this year’s edition of the now-famous annual tradition, Celeste has written a new song called ‘A Little Love’, with the advert being named ‘Give A Little Love’.The new, largely animated advert focuses on kindness and charity over the series’ usual premise of gift-giving.
John Lewis says it deliberately commissioned eight different animators as a way to support the struggling creative community during the coronavirus pandemic.The campaign around the advert also sees the launch of the ‘Give A Little Love’ charity initiative, which aims to raise £5 million over Christmas and help 100,000 families in partnership with food redistribution charities FareShare and.
Read more on nme.com
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