ITV chief Carolyn McCall has expressed her disappointment at losing out on broadcasting Emma Raducanu’s historic U.S. Open triumph, revealing her company was outbid by rival Channel 4 for the rights to show the Amazon Prime Video program on free-to-air.McCall, who is an ardent tennis fan, admitted that ITV was in the mix (the BBC was also a contender) but, as a commercial-led PSB (public service broadcaster), the broadcaster had to make the numbers work. “We have to make a return.
We really wanted it, [but] we had to make money, that’s our model,” she commented during a panel at this week’s Royal Television Society conference in London.On the subject of Channel 4, the exec declined to be drawn on whether ITV will be in the mix to acquire
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