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Emma Raducanu U.S. Open Final Rights Bid Revealed by ITV Chief, But No Speculation on Channel 4

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variety.com
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Naman Ramachandran Carolyn McCall, CEO of ITV, has revealed that the U.K. commercial public service broadcaster made a bid for rights to British teenager Emma Raducanu’s historic U.S.

Open final win. Speaking at the Royal Television Society convention at Cambridge on Wednesday, McCall said that ITV finally stood down from the bidding war as the company needed to sell enough liner advertising to justify the price.

Channel 4 won that particular battle and bought the tennis rights from Amazon Prime Video, with whom they shared the rights.“We know that that’s it’s a moment of TV – it’s fantastic ratings,” McCall said. “But for us it has to be sustainable, because we have to make the money.

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