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Inside Eurovision’s U.S. Adaptation ‘American Song Contest’ — and Why NBC Didn’t Go With ‘Amerivision’

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variety.com

Jennifer Maas TV Business WriterWith the 65 years “Eurovision Song Contest” has under its belt, NBC’s U.S. adaptation of the worldwide phenomenon has a lot to live up to on day one.

Luckily, “American Song Contest” also has the full-backing of the OG show’s production powerhouse  and a team of Eurovision fanatics preparing for its weekly two-hour live shows hosted by Kelly Clarkson and Snoop Dogg, beginning with Monday’s 8 p.m.

kickoff.“It’s a daunting task because of the legacy,” Toby Gorman, president of “American Song Contest” producer Universal Television Alternative Studio, tells Variety. “I’m British, I grew up with my family watching and adoring Eurovision.

It’s a celebration of of so much: creativity, peace, coming together — the things we all need right now. And I distinctively remember as a kid watching the heats and the finale and the country would come to a standstill.

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