Naman Ramachandran There’s a degree of irony in the fact that Netflix unscripted dating show “Indian Matchmaking,” the most distinctly Indian content to originate from a platform aggressively expanding operations in India, was commissioned out of Los Angeles, rather than Mumbai.Netflix launched in India in 2016, but it took a while to warm up to homegrown commissions in a market that thrives on local fare.
It didn’t help optics that content execs Swati Shetty and Simran Sethi opted to resign rather than be based in Mumbai. They were replaced eventually by Monica Shergill in 2019, who joined existing director of originals Srishti Behl Arya.
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