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In A First, AT&T Is Letting Non-Subscribers Stream NFL Sunday Ticket

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deadline.com

Dade Hayes Finance EditorNFL Sunday Ticket, for more than 25 years a major driver of subscriptions to DirecTV, is now being offered by AT&T for streaming by non-subscribers.The availability is a first for the package on a broad national scale, but it applies only for viewers in certain ZIP codes in 29 U.S.

markets, mostly corresponding with where NFL teams are based. In the past, a small number of exceptions would be made for university students or fans who could gain access if they could prove that they are unable to receive DirecTV service at their homes.The news of the broadening out of the service was first reported by Phillip Swann on his blog, TVAnswerMan.com.

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