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IHeartMedia Buys Ad Tech Firm Triton Digital From E.W. Scripps For $230M To Bolster Podcast Biz

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deadline.com
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IHeartMedia said Wednesday it’s buying Triton Digital, a leading ad tech provider in the podcast and audio space, from E.W. Scripps Company for $230 million.As an explosion of podcasts is accompanied by deals to monetize them effectively, Triton will help provide audio content to producers and advertisers with full ad service packages for streaming and podcasting regardless of size, reach or distribution method, iHeartMedia said.

Specifically, it said it will be the first and only company in the audio market to provide four distribution methods for audio — including on-demand, broadcast and digital streaming radio and podcasting — and to service all audio assets programmatically.The deal follows iHeartMedia’s acquisition of Voxnest, a

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