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Iceland releases 450,000 extra Christmas delivery slots in cheeky swipe at rival supermarkets

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dailyrecord.co.uk

Iceland has released hundreds of thousands of delivery slots for shoppers to get food in time for Christmas.The supermarket giant went live with a whopping 450,000 Christmas delivery slots for shoppers this morning, while also taking a cheeky swipe at its competitors.

It comes after an incredibly busy period which has seen multiple major supermarkets offer Christmas delivery slots as early as November, as well as being fully booked in advance.

The retailer sent ‘break glass in emergency’ rescue packs containing a prop turkey to other supermarkets such as Asda, Tesco and Morrisons that was adorned with the cheeky message: "break in case of emergency...

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