I'm A Celebrity's launch saw a plummet in viewers by nearly 2million, with a peak of 9million tuning in - in comparison to last year's 10.
9million viewers. The 21st season of the ITV show kicked off in Wales' Gwrych Castle on Sunday evening and numbers from overnights.
tv, show a peak audience on 9m - a fall of nearly 2m on last year's debut, which aired on 15 November 2020. Despite the fall in numbers, the show, which aired from 9pm-10.
40pm, remained the channel's most-watched programme of the weekend, a year on from scoring historic numbers for the launch night in peak lockdown.
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