In a bid to stand out in a crowded streaming landscape, one of the pioneers has refreshed its design and the way it invites viewers and advertisers to engage with it.Hulu, long a joint venture among multiple media companies but controlled by Disney since 2019, said it was ushering in “One Hulu,” a new “cross functional design system.” The effort will be promoted in a new set of TV and online ads (watch one above), as well as in outdoor and mobile ad venues.The main objective of the new look is to establish Hulu as the place where viewers start their streaming experience. (Having a major live TV bundled service, Hulu + Live TV, certainly helps with that consumer proposition.) In February, Disney reported having 39.4 million subscribers to
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