Netflix is so famously data-driven that understanding its growth strategy tends to be ruthlessly straightforward: "Follow the money." Recently, a growing share of the streamer's cash pile has been pouring into two key content categories in East Asia: South Korean drama and Japanese anime.
In February, Netflix held a star-studded event in Seoul, where it pledged to spend $500 million on South Korean film and series in 2021 alone.
A month later, at an event in Tokyo, the company said it would premiere upward of 40 new original Japanese anime titles this year — double the number it released in 2020.
The investments, analysts say, signal the unique international appeal of the two content categories as well as the growing importance of Asia to.
Read more on hollywoodreporter.com
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