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How Clinique Black Honey Lipstick Went Viral on TikTok 50 Years After Its Launch

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www.glamour.com

TikTok has the way we buy beauty products. The average social media user will open the social media app , with claiming to have discovered something new on the platform.

TikTokers are also to immediately buy something they saw on TikTok, compared to users on competitor social media platforms. Here, we investigate the Anatomy of a TikTok Product, to find out how these internet obsessions go viral.

First up: Clinique Almost Lipstick Black Honey. No matter what generation you identify with, you've probably heard of Clinique's Black Honey Lipstick.

For millennials, the slim tube was a staple in our mother's makeup bags and a clandestine companion for school dances and graduations.

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