Greg Steltenpohl was an entrepreneur who founded the beverage companies Odwalla and Califia Farms.Steltenpohl was a young man playing saxophone in an experimental jazz band when he founded Odwalla in 1980 to help pay the bills.
Juicing oranges in his back yard and selling juice out of the back of his band’s van, he began to create a following for the fresh, intensely flavored juice in blends with catchy names, including Mango Tango and Blueberry Monster.
Odwalla took off, and it quickly gained widespread popularity as part of a new wellness boom. But in 1993, E. coli in a batch of Odwalla apple juice made resulted in dozens of illnesses and one death.
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