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Facebook Will Start Serving Targeted Ads in Oculus VR Headsets
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variety.com
variety.comTodd Spangler NY Digital EditorWill the next big advance in VR be… virtual-reality commercials?Facebook announced that it is kicking off a “small test” of in-headset ads for Oculus VR devices.
The ads will first appear in “Blaston,” a dueling-shooter VR game from Resolution Games, as well as titles from a few other developers rolling out over the coming weeks.“While this is an early test, we’re excited by the opportunity to open up new revenue streams for developers and as a result, broaden the type of apps and content on the Oculus platform,” Facebook Reality Labs wrote in a blog post announcing the test. “A more profitable content ecosystem is a critical step on the path to consumer VR becoming truly mainstream.
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