‘Euphoria’: Meet Aidan Euan, the Mexican Immigrant Behind Maddy Perez’s Most Iconic Season 2 Looks

variety.com:

Mónica Marie Zorrilla Aidan Euan’s not entirely sure if it reads on camera — spoiler: it does — that, when dressing Alexa Demie as Maddy Perez on “Euphoria,” he gave her a modern-but-nostalgic Mexican American stamp from the homes of his youth, the first being in Yucatán and the second in SoCal.When designing the iconic outfits Maddy wears to strut down the hallways of East Highland High (or the occasional hospital wing) like it’s a runway or to bang on bathroom doors at parties, Euan tried to take the Y2K zeitgeist from his diasporic childhood and drape it on her — with a couple of Swarovski crystals to serve as the glittery cherry-on-top.“The mood boards that I created to get to those ideas come from her character and who she is in my head,” Euan says. “Maddy is a mix of a lot of the telenovela and Latina stars of the early 2000s, like the girls of ‘Rebelde,’ Thalía and Sonia Chavarría (Marlene Favela) from ‘Rubí,’ as well as the U.S.

pop stars of the early 2000s.” Euan’s brand, Akna, is an entirely DIY endeavor, he tells Variety. “Part of it is being protective of your brand and sort of taking control of your creative process.

As an immigrant, it is so easy for people to take your creativity and run with it,” he explains.He is proud of his background, but he understands the risks that come with it, especially in the fashion industry.