With cinemas across the world facing financial ruin as they shut their doors amid the growing coronavirus pandemic, many cinephiles have been coming up with ideas of how to support these businesses through such turbulent times.
Among these is the idea of joining membership schemes and buying gift cards to help give cinemas some much-needed income, or at least not unsubscribing from schemes even though theaters could be out of action for several months.
Writing for Empire Magazine, Baby Driver director Edgar Wright voiced his support for this approach, urging people to become members of their favorite cinema. "After you've read this, why not buy a membership for yourself, or for someone close to you.
Read more on hollywoodreporter.com
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