‘Disney Prime’? Mouse House Mulling Membership Program Offering Perks, Discounts Across Products and Services
variety.comTodd Spangler NY Digital Editor Disney confirmed that it’s considering launching a paid membership program that would provide exclusive discounts and benefits across its entire portfolio of products and services.
Details on the company’s potential membership program are sparse — right now, the initiative is at the drawing-board stage. What exactly it ends up looking like remains TBD, including what it would cost and what the specific perks would be.
Disney’s goal would be to create a personalized membership program to drive attendance at theme parks, cruises and movie theaters, boost subscriptions to Disney+ and its other streaming services, and spur sales of Disney merchandise.
The news was first reported by the Wall Street Journal, which said some execs have internally referred to the idea as “Disney Prime,” an allusion to Amazon Prime.
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