May this failure be with you. Disney faced ruthless backlash on Twitter this week as it hyped up the popular annual “Star Wars” hashtag “#MayThe4th” — while also appearing to claim the right to use any tweets using the tag — a riff on the line “May the Force be with you.” “Celebrate the Saga!
Reply with your favorite #StarWars memory and you may see it somewhere special on #MayThe4th,” Disney’s streaming service, Disney Plus, tweeted on Monday.
But then Disney Plus added more odd terms: “By sharing your message with us using #MayThe4th, you agree to our use of the message and your account name in all media and our terms of use.” Mocking tweets came swiftly and in abundance. “I was born on May 4th – does that mean you technically own my
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