Discovery said on Tuesday that it has acquired the assets of AdSparx, an advertising technology start-up offering a cloud-based platform that provides dynamic ad insertion across live and on-demand streaming.
Financial terms weren't disclosed. "The acquisition brings expertise and key capabilities in video platform engineering and will allow for the delivery of personalized and contextual ads for a seamless consumer experience on its expanding base of direct-to-consumer offerings globally," Discovery said. "This acquisition is part of a larger strategy to develop a robust portfolio of digital products, as we continue to scale up our direct-to-consumer proposition with locally relevant video experiences in key international markets,".
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