Diane Keaton-Starring ‘Mack & Rita’ Acquired by Gravitas for New Theatrical Release Label
thewrap.comGravitas Ventures, of Canada-based Anthem Sports & Entertainment, has acquired the North American rights to the Diane Keaton-starring comedy film “Mark & Rita” — set to premiere Aug.
12 — as it expands into a new theatrical release label Gravitas Premiere.The label will acquire four to six “cast-driven, high production value films” per year, releasing them wide theatrically, according to the company’s announcement.“We are delighted to launch Gravitas Premiere with the acquisition of ‘Mack & Rita,’ which solidifies our commitment to championing the cinematic in-theater experience,” said Gravitas Ventures Founder and CEO Nolan Gallagher. “People love going to the movies and this film is an excitingly fresh and insightful comedy that needs to be experienced on the big screen. ‘Mack & Rita’ is the type of high-quality, independently-produced story we are seeking to acquire through Gravitas Premiere, and we look forward to collaborating with our exhibition partners in bringing the film to theaters wide across North America.”The indie, which will be helmed by actor-filmmaker Katie Aselton, stars Elizabeth Lail (“You”) as Mackenzie, a disillusioned 30-something who is exhausted by societal demands and wishes to be comfortable in her skin like her grandmother.
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