Todd Spangler NY Digital EditorComcast is making its most radical move yet to embrace cord-cutters.The cable giant is launching an app for Sling TV, the over-the-top subscription television service from rival Dish Network, on the Xfinity Flex device for broadband-only customers.It’s a move that would have been unthinkable just a few years ago, as Comcast — like other pay-TV providers — had been seeking to fight the exodus of video customers.
Now, it’s happy to enable cord-cutting, adopting a strategy of retaining high-margin broadband customers.Sling TV is the first “virtual” pay-TV service Comcast is adding to Flex.
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