Clix, A Mobile-Focused Guide To What’s Streaming, Hits 6M Monthly Users Nearly A Year After Its Launch

deadline.com:

EXCLUSIVE: Clix, a privately funded, mobile-focused guide to the ever-expanding world of film and TV programming available to stream, has surpassed 6 million monthly unique users nearly a year after its launch.The free app, which went live about 10 months ago, is now available via more than 80 distribution points, including Apple Fire TV, Roku and other major streaming gateways.

Thus far, more than 99% of usage has been on mobile devices, the company says, with users consulting the app for top-rated series and movies, new trailers and other recommended offerings, filtered by categories and platforms.Revenue sharing with subscription streamers — a profit center for tech giants — is not a strategic focus for Clix, which was founded as a company in 2017.

Instead, its efforts are going toward advertising and sponsorships. By taking quizzes, offering reviews and ratings and taking other actions in the app, viewers can earn points redeemable for discounts from commercial partners.

More than 8 million users have registered with Clix, enabling it to send daily email blasts with more streaming enticements.Stacy Jolna, a founder of Clix and its chief marketing officer, previously headed marketing for TiVo during its disruptive run at the turn of the millennium, and was SVP and GM of News Corp./TV Guide’s Digital TV Group after an early stretch as a producer for CNN.In an interview, Jolna told Deadline he sees a link between his career alma maters and Clix.