Denis Villeneuve China Hollywood film country Denis Villeneuve China

China’s ‘Dune’ Fans Resist 3D Imax Edition, But Haven’t Yet Won the Battle for 2D

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variety.com

Rebecca Davis editorThe initial excitement and relief among Chinese fans that “Dune” passed government censorship was soon tempered by outrage that the initial release plan didn’t include an Imax 2D version of Denis Villeneuve’s keenly anticipated sci-fi thriller.Hundreds flooded the comments section of Imax’s official Weibo and online message boards last month to vent their frustration, while a few dozen took part in an email campaign to the company.Some said that if there was no Imax 2D they’d be sure to pirate the film instead.

Others called for boycotts. It was unfair, fans said, for Chinese viewers to have fewer format choices than consumers in almost any other market and be involuntarily funneled into 3D screenings. “Over the years,.

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