Cardi B has taken over the Louvre with a massive Balenciaga billboard following the announcement that she is the new face of the brand.
The announcement of this deal along with the campaign marks a couple firsts for the company. This includes the first photo released from Balenciaga’s fall 2020 campaign, creative director Demna Gvasalia’s first use of a celebrity in a campaign since taking the helm in 2015, and Cardi B’s first time starring in a campaign for a major fashion brand.Because of COVID-19 restrictions, the campaign was self-styled and self-produced during lockdown by the brand’s frequent collaborators.
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