As the coronavirus forces a wave of concert cancellations, one group is especially vulnerable to the upheaval: independent concert promoters who lack the resources and scale of giants Live Nation and AEG.“It has the potential to really hurt a lot of people in the industry and drive some out of business,” says British Columbia promoter Jim Cressman.
The consultants and staging companies that support the indie music business are already struggling, he adds.The past decade has already been difficult for promoters who stayed independent while Live Nation went on an unprecedented growth spree fueled by over 100 acquisitions since 2010.
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