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BTS renew commitment to ‘Love Myself’ campaign with UNICEF
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nme.comBTS have renewed their commitment to their Love Myself campaign, an anti-violence movement in partnership with UNICEF.In a video released on March 5, the Grammy-nominated group announced their continued partnership with UNICEF alongside a message of love and kindness.
As part of the renewed partnership, BTS and their label, Big Hit Entertainment have also pledged to donate over US$1million (over £700,000) to UNICEF, along with profits from campaign merchandise and album sales.In the announcement, BTS member Jimin also shared how the campaign has affected his personal growth. “I thought we were doing this for people around us, but I realised as time passed that many changes also happened within myself,” he said.
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