BTS can’t help but break records! The K-pop supergroup dropped the music video for their new single, “Butter”, on Thursday, and the BTS ARMY turned out in force.
The new tune from the mega-popular boy band — which includes members Jin, J-Hope, RM, Suga, V, Jimin, and Jungkook — had over 3.89 million concurrent viewers when the tune debuted Thursday night.
Within an hour, it had already amassed over 21 million views. With fun lyrics (“Smooth like butter/ Like a criminal undercover”), and a truly catchy beat, the song’s hook has the hallmarks of a real hit with legitimate song-of-the-summer potential.
The video begins in black-and-white, but soon transitions into the rich and vibrant colour palette that BTS’ videos and live performances are
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