Tim Dams With Mipcom cancelled as a physical event, one might think that British distributors would be fearful about the business impact of not travelling to Cannes for their busiest TV show market of the year.Far from it.
While Brit distributors lament not being able to meet with clients over a glass of French rosé in October, most say they are gearing up for a busy month full of online video pitches amid heightened demand for content from broadcasters and streamers in the COVID-19 era.Because of uncertainty about whether Mipcom would or wouldn’t take place, ITV, for example, has run its own three week-long event, the Fall Festival, a series of virtual sessions for buyers that began on Sept.
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