BET used Sunday’s BET Awards to launch a new logo designs as part of a rebrand at the ViacomCBS-owned network. The new look stretches across its BET+, BET Her, BET X, BET Jams and BET Soul verticals, and was displayed prominently during last night’s live broadcast from the Microsoft Theater in Los Angeles.“The Black consumer has recently become one of the most coveted audience segments; we are thrilled for brands to begin to see what BET has known all throughout our 40 year history,” said Kim Paige, EVP Chief Brand Officer at BET. “It was time to leverage the brand equity we have built throughout the years to re-envision how we show up as the only brand that represents the fullness of the Black experience.
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