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BET+ Chief on Why It’s Quadrupling Down on Original Holiday Movies – and If You’ll See One From Kenya Barris
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thewrap.comvery substantial increase, more than doubling, around the viewing that we would normally get on the movie catalogue that we offer,” Griffin told TheWrap. “And it was really driven by holiday movies that we had originated ourselves, as well as the one that we had licensed.” Griffin didn’t divulge specifics regarding the number of BET+’s 1.5 million subscribers that viewed the platform’s holiday movie content, or for how long, but it was enough to inspire BET Networks to switch up its holiday 2021 plans.Last year, BET Networks debuted five total holiday movies, with three new titles premiering on BET and BET Her that later became available for streaming on BET+, in addition to the two movies that were exclusively SVOD offerings.
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