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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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AT&T CEO Defends Warner Bros.' Streaming Plan, HBO Max Nears 12.6M Activated Subs

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hollywoodreporter.com

AT&T's WarnerMedia is "ahead ofplan" on its HBO Max streaming service, nearing 12.6 million activated users, and can use the decision to bring its 2021 film slate to the service and cinemas to "accelerate that further" to "penetrate the market faster," the telecom giant's CEO told an investor conference on Tuesday.

John Stankey, during his appearance at the UBS Global TMTVirtualConference, called the decision a "win-win-win" – for the company, its partners, and consumers – that fits current market trends and consumers' psyche amid the coronavirus pandemic.

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