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film reports 2020

Apple TV Plus’ Freeloader Problem: 62% of Subscribers Are on Free Offers

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variety.com
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Todd Spangler NY Digital EditorApple has said it wants to bulk up revenue from services — including Apple TV Plus, which is just over one year old.

But new research suggests that the tech giant’s entry into the so-called “streaming wars” is at a distinct disadvantage compared with rivals.In the fourth quarter, the majority of Apple TV Plus subscribers — a whopping 62% — said they were on the free promotional offer that Apple extended to buyers of its hardware devices, according to research firm MoffettNathan’s Q4 2020 SVOD Tracker report.

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film reports 2020
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