Bolton town centre. Phil Martin, site manager at Elek Direct said: "We’re really proud of the new store and are looking forward to helping customers to find affordable and great quality appliances here in Bolton."We’re confident that our new location will mean even more people can come and find themselves a bargain."AO was founded 20 years ago by Bolton businessman John Roberts and had revenues of more than £900 million in 2019.It initially started when a close of Mr Roberts bet him £1 that he could not set up his own company and disrupt the 'white goods' market by selling appliances online.Mark Rothwell, director of outlet sales at AO said: "AO has always been a Bolton-based company, so we’re excited to open the new outlet in the area..
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