ANT and Dec’s Saturday Night Takeaway advertised a company every two minutes on their latest show. It placed at least 24 well-known firms in the 68 minutes it was on air including Greggs, Under Armour and Lola’s Cupcakes.
Even boxing champ Anthony Joshua, 30, got in on the act wearing full Under Armour gear in its Get Me Out Of Me Ear section when the presenters play pranks on the public with a celebrity.
Overall there were at least 29 mentions of companies. Fans have slammed the show for the overbearing product placement. Oli Reading said: “So much product placement on this show!” Stuart Young said: “OK what advertising for companies are we doing tonight?” Another said: “One of the biggest problems for me apart from a third of the show.
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