Variety reports. The AMAs experienced a 50 percent rating decline, as well as a 43 percent viewership decline. Last year's AMAs, Variety notes, only fell four percent in the ratings, and viewership ticked up that year by about 200,000.But awards shows have been fairly consistently declining in the ratings recently.
The 2020 Emmys in September again drew its smallest audience of all time with about 6.1 million viewers, while this year's Billboard Music Awards, Academy of Country Music Awards, and Country Music Association Awards also all hit ratings lows.Sunday's American Music Awards, which took place in Los Angeles with a limited audience amid the pandemic, featured performances from artists including Justin Bieber and Billie Eilish, and.
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