Alicia Keys is teaming up with e.l.f. Beauty to launch a new lifestyle beauty brand — and we can hardly wait.In a statement announcing the exciting news on Wednesday, August 5, e.l.f.
revealed that the new launch is a line of “skin-loving, dermatologist-developed, cruelty-free products,” that were created with an authentic voice and inclusive point of view.
The inspiration comes from the 39-year-old’s personal skincare journey and is set to focus on making daily beauty routines a beloved ritual.“For me, you know, beauty is about the soul and the heart and the spirit and what comes through you and what comes out of you,” the Grammy Award-winner said in a video from the brand. “So it’s more than just the surface.
Read more on usmagazine.com