By Brian Steinberg Senior TV Editor Standard Media Index, a tracker of ad-spending and pricing data that has in recent years become more widely adopted in the U.S., is set to launch its service in Canada. “For the first time in Canada, Standard Media Index will provide the industry with a way of monitoring performance of ad spend across all media types on a monthly basis”, said James Fennessy, the company’s CEO. “In Canada, our products will capture an incredible 94% of all national brand spend.
Data collected through Standard Media Index’s relationship with all the major agency holding groups will provide much needed insight into the $7 billion annually that makes up national Canadian advertising spend.” SMI hopes to give Canadian
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.