A.R. Rahman’s Directorial Debut ‘Le Musk’ to Premiere at Cannes XR (EXCLUSIVE)
variety.comNaman Ramachandran “Le Musk,” the directorial debut of Oscar, BAFTA and Grammy winning Indian composer A.R. Rahman (“Slumdog Millionaire”), will have its world premiere at the Cannes Film Market’s Cannes XR program.The 36-minute film is billed as a cinematic sensory experience incorporating virtual reality, with motion, music and scent integrated into the narrative.
It follows heiress and musician Juliet Merdinian, who, 20 years since she was orphaned, seeks out the men who changed her destiny with one powerful memory — that of their scent.Rahman developed the story from an original idea by his wife Saira.
They share a love for perfume and wished to employ scent as a narrative device in immersive cinema. Rahman directed from a screenplay by Gurachi Phoenix, besides composing the score. “ ‘Le Musk’ has been several years in the making with collaborators worldwide; we’ve aimed to create an unprecedented, subtle sensory cinematic surrealism.
Creating a feature-length cinema VR experience that pushes boundaries of storytelling and incorporates multiple senses was a guiding force for me.
Read more on variety.com