The National Football League's eye-watering 11-year, $100 billion media rights deals will have repercussions for the media and entertainment industry for years to come — but it may not hasten the end of linear TV as its currently set up.
For the legacy entertainment companies that signed on: Disney, NBCUniversal, ViacomCBS and Fox; the deal is both a long-term commitment to the declining pay-TV bundle, and a bet on a future where viewers stream their sports, most likely through a direct-to-consumer offering.
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