hollywoodreporter.com
Hollywood
film
pandemic
normal
Why the "New Normal" at Theaters May Mean a Premium Experience for Moviegoers
Reading now: 837
hollywoodreporter.com
hollywoodreporter.comMore than a quarter of moviegoers returning to theaters for Godzilla vs. Kong have paid an upcharge of $3 to $5 to experience the monster spectacle in Imax and on other premium large-format screens, both in the U.S.
and around the globe. That's well above the norm. The expanding appetite for an enhanced theatrical experience has given the film and exhibition business a shot of confidence and a weapon against streamers amid devastation caused by the pandemic.
Yet it also means theaters that don't offer upscale sight and sound, plush seats and other amenities might struggle to lure customers. "People have been sitting in their living rooms for a long period of time.
Read more on hollywoodreporter.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Report this news
Related News
Celebrities
Locations