In 2017, George Clooney stole headlines when he sold off then-4-year-old tequila startup Casamigos to an international spirits conglomerate.
And while he was hardly the first prominent personality to enter the drinks space, he was now one of the wealthiest: The deal was worth a potential $1 billion — $700 million up front with an additional $300 million tied to future performance.
Then, in August of 2020, Aviation Gin, in which Ryan Reynolds holds an undisclosed stake, scored a huge payout as well, selling to Diageo in a deal that could net as much as $610 million over 10 years.
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