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Where the Creator Economy Is Headed Next

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variety.com

Andrew Wallenstein President and Chief Media AnalystLong before anyone heard of overused terms like “creator economy” or “influencers,” Dan Weinstein was at the forefront of the once tiny business of turning digital-native celebrities into household names.If you remember early YouTube sensations like Fred Figglehorn or the Annoying Orange a decade ago, Weinstein played an instrumental role in their rise as part of Collective Digital Studio, a spin-out of a former Hollywood management powerhouse.

Earlier this year, he reunited with his former Collective partners to launch a new firm, Underscore Talent, dedicated to discovering the next wave of emerging talent, albeit on a playing field very different than the one where Weinstein started.

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