Fox’s new comedy Welcome to Flatch will stream its first seven episodes on-demand on the same day of its linear launch.The linear network will premiere the comedy, which is based on British mockumentary This Country, on Thursday March 17 at 9:30pm.
The show, which comes from Jenny Bicks and Paul Feig, will roll out its first seven episodes via Hulu as well as Fox Now.It marks the first time that Fox has done this.Michael Thorn, president of entertainment at Fox, said, “It’s obvious right now that it’s incredibly hard to launch any TV show in this marketplace and we want to do everything we can to set the show up for success.
What we wanted to do was take advantage of our own air and give it the impactful launch that we give to all of our shows but also try something different and as out of the box as this television show is and try something unique with our SVOD partners so people could watch it at their own time and fall in love with these characters.”Thorn, speaking at the show’s virtual TCA panel, added that the hope is that by the time episode eight airs on the linear network, the move has “given it an awareness and advantage that we’re all striving for in this crazy marketplace”.The series, which was handed a 14-episode order in October 2020, follows a documentary crew that sets out to explore the lives of residents in the small American town of Flatch.It follows cousins and best friends Kelly Mallet, played by Chelsea Holmes and Lloyd ‘Shrub’ Mallett, played by Sam Straley, who let the documentary crew in on their lives and local current events.
Seann William Scott plays Father Joe, a local minister, who moved to the town with his ex-girlfriend, played by Aya Cash.Other Flatch residents include Mickey St.
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