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WarnerMedia Says Goodbye to HBO Go Amid Streaming Rebrand

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hollywoodreporter.com

Pop quiz: What’s the difference between HBO, HBO Now, HBO Go and HBO Max? WarnerMedia is seeking to clarify that answer. The entertainment company is phasing out the HBO Go app where its cable subscribers have for years streamed programming like Game of Thrones and Insecure.

It’s also rebranding the HBO Now stand-alone app it launched for cord-cutters in 2015 as, simply, HBO. The changes come a little more than two weeks after the May 27 launch of HBO Max, which for the same price as a standard HBO subscription offers a significantly larger library of programming from across the WarnerMedia portfolio.

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